Is the red-hot world of e-commerce, estimated to be worth over $100 billion by Boston Consulting Group, even in need of its own "upfront"? Horizon Media's much debated Night Market unit clearly believes so. Night Market, which specialises in helping customers through e-commerce and retail media options and inventory, sponsored its third annual e-commerce this week. According to Randy Browning, president of Night Market, the virtual event tackles the changing and developing world of e-commerce and shoppable media, concentrating more closely on the falling funnel (the convergence of brand growth and performance results) and the blending of data sets. There were 539 people that registered for the event. The firms exhibiting represent a growing swath of merchants that have created new income streams. "The opportunity is that you have the power to construct a collapsed funnel in an online buying trip," Browning explained. The following are some key takeaways from t
